Insights for nonprofits

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Jonathan Benton | February 17, 2026

Webinar on March 4th: Huge update for the Scout Quest Data Co-op if you care about email, advertising, or texting

But if your organization has a texting program, you NEED to hear about this!

  • Analytics & Optimization
  • Advertising
  • Email
  • Multichannel Fundraising
  • SMS and Text Messaging
M+R Feb 2026
So. Many. Conferences.

M+R is headed to a bunch of conferences this spring. How about you?
Case Study | Put Families First
Put Families First
  • Creative & Brand
  • Civil and Human Rights and Welfare
  • Advertising
  • Advocacy Campaign Strategy
  • Brand Development
  • Creative and Design
  • Influencers
  • Issue awareness
  • Legislative Advocacy / Government Affairs
  • Message Research & Development
  • Website Design & Development
Jonathan Benton + Kristen Witkin + Diego Ruiz + Marc Ruben Feb 2026
The impact of AI search during end of year (the news isn’t good)

There was one EOY campaign trend that wasn’t quite so sunny: website fundraising.
Will Valverde Feb 2026
What Bill Murray can teach you about email marketing

Neverending lessons from Groundhog Day.
Nick Blake + Liz Ertner Jan 2026
A little bit of sunshine? We’ll take it!

Year-end fundraising is just like that — a little bit of sunshine in the darkness.

  • Multichannel Fundraising
  • Advertising
  • Creative and Design
  • Email
  • Web & Email Optimization
Johanna Levy Dec 2025
Breaking Down Giving Tuesday

A round up of our results, strategies and creative from Giving Tuesday 2025

  • Multichannel Fundraising
  • Advertising
  • Creative and Design
  • Email
  • Influencers
  • SMS and Text Messaging
M+R Dec 2025
A few words about the holidays

www.mrss.com/happyholidays2025/
Benchmarks Team Nov 2025
December 4 deadline for Benchmarks!

Please join us for Benchmarks 2026!

  • Analytics & Optimization
  • Benchmarks
Diego Ruiz + Marc Ruben + Jonathan Benton Nov 2025
Searches up, traffic down: How the AI search cliff impacted 17 nonprofits

How AI-based search is tanking traffic + what nonprofits can do about it.

  • Analytics & Optimization
  • Testing and Optimization
  • Web & Email Optimization
Case Study | GLBTQ+ Legal Advocates and Defenders (GLAD Law)
Elevating Brand and Messaging with GLAD Law
  • Strategic Communications
  • Civil and Human Rights and Welfare
  • Advertising
  • Brand Awareness
  • Brand Development
  • Message Research & Development
  • PR & Media Relations
  • Social Media
  • Strategic Communications
Benchmarks Team Oct 2025
Benchmarks 2026 sign-ups are live!

Let us know you're interested!

  • Analytics & Optimization
  • Benchmarks
Kristen Witkin Oct 2025
Four Scary Predictions for Digital Advertising in 2026

Let’s dive into our predictions for the four most “frightening” changes we think non-profits will face in digital ads by this time next year.  

  • Advertising
  • Multichannel Fundraising
Anne Thompson + Marium Navid Oct 2025
How To Engage Podcasts: 8 Lessons Advocates can take from Zohran Mamdani’s Podcast Blitz

Podcast listening is at record highs, with roughly 1 in 3 Americans listening to at least one show a week.

  • Strategic Communications
  • Supporter Mobilization
  • Advocacy Campaign Strategy
  • PR & Media Relations
  • Social Media
  • Strategic Communications
M+R Oct 2025
WHITE PAPER RELEASE: Real Stories Win: Lessons from a Persuasion Experiment

We’re excited to share our white paper, Real Stories Win: Lessons from a Persuasion Experiment

  • Advertising
  • Audience & Message Research
  • Creative & Brand
  • Advocacy Campaign Strategy
  • Creative and Design
  • Message Research & Development
M+R Sep 2025
WEBINAR 10/8: Lessons from a persuasion experiment

Please join us for our free webinar, Real Stories Win, on October 8!

  • Advertising
  • Audience & Message Research
  • Creative & Brand
  • Creative and Design
  • Message Research & Development
Rabiah Ahmed + Marc Ruben Sep 2025
Here we are

Resources and more for facing threats to the nonprofit sector

  • Advocacy Strategy & Campaigns
  • Digital Organizing and Mobilization
  • Strategic Communications
  • Voter Mobilization and GOTV

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