Lab | M+R

5 Testing Mistakes Everyone Makes Once (and How to Not Make Them Again)

by Karen Hopper | Jul 12, 2018

A good test is one of the most effective tools to learn what works; a bad test is one of the easiest ways to learn something that isn’t true. Sorting the good from the bad mostly comes down to consistently following some simple rules, and resisting the urge to take shortcuts.

Facebook Fundraising FTW

by Amy Peyrot | Jul 2, 2018

Read time: 5 minutes If you hadn’t seen a Facebook Fundraiser before June 16, you probably have by now. In fact, you might even be one of the 529,168 (and counting) people who have recently chipped in to help RAICES reunite families that were separated at the border...

This is why we make the Mediamarks Study

by Aaron Eske | Jun 20, 2018

New data and insights about how Cultural, Environmental, Health, International and Social Service nonprofits of all sizes made news and made a difference last year.

Queer Eye for the Twitter Reply: A Story of the Fab 5, Our Love of Dogs, and How Social Media Can Help Your Advocacy Efforts

by Rachael Wilkinson | Jun 15, 2018

The fabulous story of how we deployed our top social media strategy to reach decision-makers, engage supporters, and make our dreams of a complete Queer Eye + dogs collage a reality.