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Check it out! Sign-ups for the 2024 M+R Benchmarks Study are now live!
The annual M+R Benchmarks Study is our annual spin through the world of nonprofit digital programs – web traffic, email, advertising, social media, and more. We rely on data and survey responses from a wide range of nonprofits, and we hope you’re game to join us for this coming year.
If you’d like to join the fun, please review and fill out the consent form here. The rules are simple:
- We’ll provide detailed instructions outlining the data you’ll need to pull. This mostly involves some data exports and coding of your message data, but it does sometimes take 8+ hours to complete in January.
If you are a current M+R client, we can pull any data we have access to in order to minimize the effort required on your part. Our time will be billed just like other hours in our contract.
- Our data analytics team will combine (anonymously!) your responses with data from dozens of other nonprofits to create a set of averages, trends, and key metrics.
- Sorry to repeat the point above, but just to make it clear: we do not roll dice with your data security, and we do everything possible to preserve anonymity. We take measures to minimize risk and make sure that your organization’s data is confidential and that nobody can guess who any particular result belongs to. Only you will know how your organization stacks up in the end (and you will know sooooo much about it).
- In addition to helping make the study, after it’s released you’ll get an individualized analysis comparing the data you submitted for your organization to other organizations of your size and type.
This sounds like a lot of work (and it is! Mostly for us!), but it really is more fun than a barrel of monkeys. If you would like to participate, do not pass GO, do not collect $200 — just fill out this form to RSVP. And of course, let us know if you have any questions at all.
Lots more info about the UK study (including our expansion pack to Europe!) here.