By Benchmarks Team The latest and greatest M+R Benchmarks Study is coming to you on April 22 at mrbenchmarks.com.
This one’s a doozy — seriously, wait until you see the year-over-year change in online revenue. And what happened with email. And digital ads. And direct mail. Oh, and how nonprofits fared with TikTok, and connected TV, and influencers. And how all that was affected by The Times We Are Living In.
It’s a lot, and we are so excited to share it with you. So mark your calendars for all the many ways to experience Benchmarks:
- Digital launch is April 22. The new website will go live that day, and our webinar will be from 1–2:30ET. RSVP here.
- DC release party is on April 29 at Busboys and Poets. Join us in the Langston Room at Busboys and Poets (1201 14th St, NW, Washington, DC) for a live presentation at 4pm, followed by drinks, snacks, and a bit of DIYing. RSVP here.
- NYC release party is on May 7 at RPM Underground. We’ll meet at RPM Underground (246 W 54th St, New York, NY 10019) for a live presentation at 4pm, followed by drinks, snacks, and maybe some karaoke?? RSVP here.
For the past 20 years, the M+R Benchmarks Study has been about reconciling the circumstances of the world with data about nonprofit performance.
This year’s Benchmarks reflects the reality we witnessed in 2025: anxiety, anger, and dangerous threats to communities and causes. And the other side, as well: passionate, creative, courageous people — showing up to fight back.
We can’t wait. Sign up to be notified the moment it drops at mrbenchmarks.com.