Ongoing developments in the legal challenges against Trump’s transgender military ban have put rapid response at the center of our work with GLBTQ Legal Advocates & Defenders (GLAD) and National Center for Lesbian Rights (NCLR) since it began in 2018. By first forging strong relationships with key reporters covering the issue and establishing the attorneys as go-to resources, we have been able to quickly jump on these breaking news moments and ensure GLAD and NCLR are steering the public conversation—both in the press and online. 

We use earned and social media to sustain public conversation about the harms of the Trump administration’s ban and to position GLAD and NCLR’s lead attorneys as key experts fighting this discriminatory policy in the courts. 

Proactive outreach and ongoing rapid response work has resulted in coverage in major national outlets, including The Rachel Maddow Show on MSNBC, The New York Times, The Washington Post, USA Today, NBC News, Reuters, NPR, Mother Jones, BuzzFeed, The Hill, and Politico, totaling 150+ news stories to date.