We’ve known for quite a while that mobile is on the rise, but several recent studies, including one presented at last week’s Web 2.0 Summit, are revealing some pretty impressive stats to back this up. Among the findings:
- Mobile internet has penetrated nearly 60% of the US market.
- Around 40% of users access social media from their phones.
- Up to 19% of email messages are now read on mobile, Internet-enabled devices like smartphones or tablets.
- Mobile search has grown fourfold in the last few years.
- E-commerce, especially mobile commerce, is on the rise.
What does this mean for you? A large (and quickly growing!) percentage of your supporters are already viewing your emails and web pages via their phones. But how do you know if your organization needs to take steps to optimize for mobile users? Here are some guiding questions to get you started:
- Are your emails mobile optimized? An email that looks great on your desktop might require lots of scrolling and zooming to read on a mobile device. But with a few strokes of CSS wizardry, you can make sure your emails display well on all media.
- Are your donation and advocacy pages mobile optimized? If someone’s reading your appeal on their mobile device and clicks to donate, what’s the experience like? Does the form look good on their mobile device, or is it a pain to fill out?
- What does your homepage look like to mobile users? Is your entire website built in flash, making it impossible for many mobile visitors to see it?
Not sure where to start? M+R is pretty good at this stuff – so feel free to get in touch with us if you have questions.