Yes, we know it’s only March – but here at M+R, we’re already thinking about ways to maximize end-of-year fundraising results.

Why get started so early? We’ve found that results from fundraising campaigns run earlier in the year can provide useful feedback on what resonates with the list and what doesn’t. And for some of our clients, building a narrative arc early last year yielded big time results come December.

We’ve outlined some of our findings in an article in NTEN: Change, the new journal for nonprofit leaders. Check out how we helped Oxfam America raise over $2.6 million (our article starts on page 23!)