There was a lot to learn at last weekend’s Nonprofit Technology Conference (#11NTC)… but what information will people bring back to the office from this year’s 3-day event? Sarah DiJulio and Jeff Regen of M+R both attended the event, and shared with us their key take-aways.
In addition to deciding she wants M+R to sponsor next year’s NTC, Executive Vice President Sarah DiJulio will be using some new strategies in client communications and planning, such as:
- Focusing on bright spots when evaluating – instead of telling clients what they do wrong, tell them what they do right!
- Make presentations more dynamic and engaging – more stories, more pictures… and fewer Excel tables.
- Figure out what’s working by rounding up all staff in the same room, and examining print-outs of the best emails sent in the last quarter.
Jeff Regen, M+R’s multichannel guru, found some encouraging evidence for nonprofits considering a multichannel approach:
- Acquiring online supporters and converting them to sustainers through an integrated, multichannel approach is a major new growth channel for sustainer files
- Nonprofits can get a lot of value both from multichannel campaigns and from use of multichannel data for segmentation and messaging
To find out more how we’re putting these strategies into place for our non-profit clients, email Sarah or Jeff