If you love data, and nonprofits, and learning things (which, since you’re reading this here post, is a pretty safe bet), then you also love M+R’s annual Benchmarks Study. Or at least you should. SO MUCH DATA. And pretty charts! And sometimes there are jokes!
Every year, M+R teams up with nonprofits large and small (and medium) to compile an in-depth look at nonprofit data, strategy, and trends. We’re pretty dang proud of how comprehensive and useful Benchmarks is for nonprofit fundraisers, organizers, and marketers—and we work hard to make each edition better than the last.
A big part of that is making sure we include data from a wide and ever-growing variety of nonprofits. That’s where you come in. Because the only thing we love more than data is MORE DATA.
If you take a look at the 2017 Benchmarks Study, you’ll find hard numbers and deep analysis of email, fundraising, advocacy, social media, digital ads, web stats, music puns, and surprise gifts. And at the very end, you’ll find a list of over 130 nonprofits who contributed their data to the massive number-crunching operation that is Benchmarks.
We want YOU to join us this year. Benchmarks just won’t be the same without you. By adding your data, you’ll help make Benchmarks even more useful for folks just like you who are trying to figure out this whole online fundraising/advocacy/organizing/marketing thing.
There would be a time commitment on your part. We do our best to make this easy, outlining what data we need from you—mostly some data exports and coding of your message data. Again, we take measures to make sure that your organization’s data is confidential and non-identifiable in the final study. Only you will know how your organization stacks up in the end!
If you would like to participate, please review and fill out the consent form here. We’ll then reach out to you about next steps.
We can’t wait to nerd out with all of you for another year!