By M+R Messaging is HARD, especially right now. And, it’s not enough to decide what you’re saying — it’s just as important to consider HOW and WHO is saying it — especially if you’re speaking to audiences across the political spectrum.
We’re hosting a webinar that should help. M+R’s Gwen McGarry will lead a panel of organizations who participated in groundbreaking research around who and what will lead to changing hearts and minds. The details:
- October 8th at 1pm eastern
- Real Stories Win: Lessons from a Persuasion Experiment
- Register here!
Peoples’ expectations of advertising — political or otherwise — have changed, but a lot of organizations’ content hasn’t. Supporters and voters are tuning out what feels generic, scripted, or out of touch.
As part of a massive coalition effort between AFSCME, AFT, NEA, and SEIU, we ran an experimental persuasion campaign targeted at Independents and Republicans in key districts. What we found is that this approach — real people, real stories, real language — handily outperformed traditional political creative, especially with the voters we need to reach the most. You’ll want to hear all the scoop in this lively and informative webinar. Please join the conversation — rsvp here!