By M+R Alternate title: Pride and Prejudice and Deliverability*
It is a truth universally acknowledged, that a marketer in possession of a good email program, must be in want of deliverability advice.
DATE: June 11, 2025, 1-2 pm eastern time
SPEAKERS: M+R’s Managing Production Specialist Anne Paschkopić
Trust for Public Land’s Membership Director Josh VanDavier
RSVP: RSVP for free right here
In recent years, email providers like Google, Microsoft, and Yahoo have tightened the rules for getting into inboxes. The best practices around list hygiene got stricter — only mail to people who have opened recently! No, scratch that — only people who have clicked! Make sure everyone on your list has opted in. No — scratch that, it has to be a double opt-in! Get SPF and DKIM set up, but DMARC is optional. Nevermind, now DMARC is required!
It can feel like the rules around email deliverability change every month — and oftentimes they do. After a cycle of intense political emailing, you’ve probably seen your own email getting passed around to a bunch of lists you didn’t sign up for. You may be wondering: do all these deliverability rules still apply?
At this session we’re diving into what rules still hold true NOW.
You might be surprised you’ve been following some outdated best practices! And if that’s the case, we’ll also give you some ideas for how you can dig into your inactive email file — that is, people you’ve started suppressing — to identify who might be worth giving a second look.
*Oh, and yes, you should expect a certain amount of Jane Austen references which makes this already-riveting webinar EVEN MORE SO!