By M+R We just hung up from our lively webinar releasing our latest white paper, Real Stories Win: Lessons from a Persuasion Experiment, featuring author Gwen McGarry (Senior Vice President, M+R), Tiffany Ricci (Director of Communications, AFSCME), and Brianna Twofoot (Vice President, Organizing, Elections and Campaigns, Planned Parenthood Action Fund).
ICYMI:
- Download the white paper right here!
- Download the webinar recording here
Real Stories Win: Lessons from a Persuasion Experiment is the result of a massive coalition effort between labor unions AFSCME, AFT, NEA, and SEIU in which M+R ran an experimental persuasion campaign targeted at Independents and Republicans in key districts.
What we found is that this approach — real people, real stories, real language — handily outperformed traditional political creative, especially with the voters we need to reach the most. It’s not entirely surprising. Peoples’ expectations of advertising — political or otherwise — have changed, but a lot of organizations’ content hasn’t. Supporters and voters are tuning out what feels generic, scripted, or out of touch. The white paper is loaded with insights and examples from the experiment, along with a number of other similar case studies.
Want more? We’d love to chat. Follow up with Gwen McGarry, M+R Senior Vice President here.