Services

Online Fundraising + Advocacy

We pioneered the field of online engagement and are still leading the way.

Media Relations

We make news that makes a difference for nonprofits of all sizes. Our press results pressure leaders + build reputations.

Social Media

We grow communities, engage influencers, create content + analyze results on social channels.

Digital Advertising

We build + run search, social, display, and other channels seamlessly integrated into our clients' fundraising, advocacy, and electoral programs to identify, engage, and convert supporters.

Campaign Evaluation + Strategy

We work with organizations + coalitions to assess big social change efforts.

Integrated Advocacy Campaigns

We bring all hands on deck when a campaign needs planning + messaging + press + social media + ads.

Analytics + Optimization

We study our clients’ online data + suggest ways they could raise more money + make more impact.

Messaging + Identity

We use formal research + our own creativity to develop message guides, campaign names + identities.

Expanding Freedom and Democracy

FREEDOM HOUSE

We used earned and social media to help Freedom House further position itself as a leading voice on democracy issues.

Closing the Gender Gap for Teens

PLAN INTERNATIONAL USA

M+R developed a strategy to elevate Plan International USA’s brand and set the tone for organizational shifts in advocacy and programming.

Advocating for Immigrant Women and Girls

TAHIRIH JUSTICE CENTER

Our work with The Tahirih Justice Center focused on assisting immigrant women and girls fleeing violence.

Applying Pressure for Peace in Darfur

SAVE DARFUR COALITION

M+R and the Save Darfur Coalition leveraged Warren Buffett and Berkshire Hathaway to further peacekeeping efforts in Darfur, Sudan

Making Our Food Safe

PEW CHARITABLE TRUST

M+R along with The Make Our Food Safe Coalition launched a national campaign to reform federal food safety regulations.

Repeal the Helms Amendment

POPULATION CONNECTION

We’re working with Population Connection to repeal the Helms Amendment—a 1973 law that has banned U.S. foreign aid for safe abortion access.

Fighting Trump’s Transgender Military Ban

GLAD & NCLR

We used media relations and social media to sustain a public conversation about the harms of the Trump administration’s ban on transgender military service, and position GLAD and NCLR’s lead attorneys as key experts fighting this discriminatory policy in the courts.

#ExxonKnew + Pay Up Climate Polluters Campaign

EXXONKNEW

We helped the #ExxonKnew coalition and the Center for Climate Integrity spark a national question and countless investigations and lawsuits about who should pay for climate change: taxpayers or the corporate climate polluters who caused the catastrophe?

Outsmarting Big Tobacco

VITAL STRATEGIES

#TheyLieWeDie. We worked with public health advocates in the Philippines, Indonesia and India to develop and implement a social media strategy to take on Big Tobacco.

Protecting the Right to Protest

STOPPING SLAPP. DEFENDING DISSENT.

We worked with a coalition of leading organizations from many movements to fight the threat posed by SLAPP suits to advocates and nonprofits with messaging, media, and actions.

96 Elephants

WILDLIFE CONSERVATION SOCIETY

We are in awe of elephants and are sickened that 96 are killed every day. We're working online and with partners to pressure international leaders to end elephant poaching. President Obama and Secretary Clinton have already joined the fight.

Invest in the Nest

ASSOCIATION OF ZOOS AND AQUARIUMS

How we used Kickstarter to save penguins.

Smokefree Trendsetters

NYC SMOKE-FREE

Hard to believe, but it’s been 10 years since NYC's smoke-free workplace law took effect with our help. M+R is proud to still play a role passing 2 new landmark laws in NY in 2013!

Defending LGBTQ Rights

GAY & LESBIAN ADVOCATES & DEFENDERS (GLAD)

We helped shape GLAD’s messaging and digital strategy to defend their gains and keep making progress as the Trump Administration threatens LGBTQ rights.

Standing with Working Families

CENTER ON BUDGET & POLICY PRIORITIES

We developed messaging guidance to make the Center on Budget & Policy Priorities’ policy goal for working family tax credits become permanent law.

Growing Support

OXFAM AMERICA

For 11 years (11! We know!) M+R has helped Oxfam America grow an integrated and inspiring online fundraising and advocacy program that has raised $81 million in our first 10 years together. They're amazing. We're proud.

Protecting National Monuments

Elevating voices to speak up for national monuments in the Trump presidency.

Making the Case for Clean Air

AMERICAN LUNG ASSOCIATION

For nearly a decade, we have raised the voices of the American Lung Association (ALA) experts and families in the media to strengthen and protect the Clean Air Act.

Assessing Press Hits

SIERRA CLUB + OXFAM AMERICA

How does your organization compare to your peers? Which messages are (or aren’t) sticking in the press? And which types of media and reporters should you be paying more attention to for your cause?

SOS Children's Villages

SOS CHILDREN'S VILLAGES

We partnered with SOS Children's Voices and Buzzfeed to share the special and important story of one of the torch carriers for the Rio Olympics.

Animals on the Internet

PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS

Since 2013, we're proud to have helped PETA use online search ads and retargeting to raise more money and protect more animals in the real world.

Equality Pride

GAY & LESBIAN ADVOCATES & DEFENDERS (GLAD)

GLAD has led the fight for the rights of LGBT and HIV+ people in America since the 1970s. We've helped them win in the press, on social media, and even on the SCOTUS steps.

Putting PR in Protests

350.ORG

Taking over the National Mall isn't cool, you know what's cool? Getting every major TV network in America talking about how you're taking over the National Mall to reject the Keystone XL pipeline.

Got Science?

UNION OF CONCERNED SCIENTISTS

UCS already had super-strong fundraising metrics. Instead of resting on their laurels, UCS asked us an ambitious question: "How can we do better? Much better?"

Stopping a Killer

USAGAINSTALZHEIMER'S

Everyone knows Alzheimer’s sucks but not enough was being done to stop it. 70,000 Facebook supporters and 100s of client media hits later, the U.S. has a presidentially signed plan to stop the disease.

#WithSyria

THE WITH SYRIA COALITION

Using satellite images of a darkening Syria, we helped a coalition turn the global media's attention (NYT, PBS, NPR, Buzzfeed, Reuters) back to the plight of civilians whose stories were fading into obscurity.

Kiobel vs Shell

EARTHRIGHTS INTERNATIONAL

The Supremes voted against us 9-0. But we won big in the court of public opinion by sparking a convo about corporate human rights abuse with NYT, WSJ, and USA Today opinions all on the same day.

We Stand With Planned

PLANNED PARENTHOOD

When a bunch of mostly men in Congress thought they knew what was best for women's health, we used online actions, emails, social media, mobile tactics and even a big pink bus to smack them back to reality.

Power to the People

STAND WITH MONTANANS

We put boots on the ground to stop dark money flooding Montana’s elections. The campaign was featured on PBS and in the New York Times. With an amazing 75% of the vote, Montana voters made it official: Corporations are not people in Montana.

Global Day for Darfur

SAVE DARFUR

40+ rallies in one day. Crazy good media coverage. All for one urgent reason: Stopping genocide in Darfur.