Online Fundraising + Advocacy
We pioneered the field of online engagement and are still leading the way.
We make news that makes a difference for nonprofits of all sizes. Our press results pressure leaders + build reputations.
We grow communities, engage influencers, create content + analyze results on social channels.
We build + run search, social, display, and other channels seamlessly integrated into our clients' fundraising, advocacy, and electoral programs to identify, engage, and convert supporters.
Campaign Evaluation + Strategy
We work with organizations + coalitions to assess big social change efforts.
Integrated Advocacy Campaigns
We bring all hands on deck when a campaign needs planning + messaging + press + social media + ads.
Analytics + Optimization
We study our clients’ online data + suggest ways they could raise more money + make more impact.
Messaging + Identity
We use formal research + our own creativity to develop message guides, campaign names + identities.
Winning the Midwest for SEIU
We used the SEIU’s core issues—including the fight to raise the minimum wage—as a jumping-off point to connect with potential voters, layering in additional creative concepts constantly to reflect what we were hearing on the ground and our own internal research.
Providing Education for Incarcerated Students
VERA INSTITUTE OF JUSTICE
Our work with the Vera Institute for Justice has pushed to lift the ban on Pell Grants for people in prison.
Expanding Freedom and Democracy
We used earned and social media to help Freedom House further position itself as a leading voice on democracy issues.
Advocating for Immigrant Women and Girls
TAHIRIH JUSTICE CENTER
Our work with The Tahirih Justice Center focused on assisting immigrant women and girls fleeing violence.
Closing the Gender Gap for Teens
PLAN INTERNATIONAL USA
M+R developed a strategy to elevate Plan International USA’s brand and set the tone for organizational shifts in advocacy and programming.
Making Our Food Safe
PEW CHARITABLE TRUST
M+R along with The Make Our Food Safe Coalition launched a national campaign to reform federal food safety regulations.
Applying Pressure for Peace in Darfur
SAVE DARFUR COALITION
M+R and the Save Darfur Coalition leveraged Warren Buffett and Berkshire Hathaway to further peacekeeping efforts in Darfur, Sudan
Fighting Trump’s Transgender Military Ban
GLAD & NCLR
We used media relations and social media to sustain a public conversation about the harms of the Trump administration’s ban on transgender military service, and position GLAD and NCLR’s lead attorneys as key experts fighting this discriminatory policy in the courts.
Repeal the Helms Amendment
We’re working with Population Connection to repeal the Helms Amendment—a 1973 law that has banned U.S. foreign aid for safe abortion access.
#ExxonKnew + Pay Up Climate Polluters Campaign
We helped the #ExxonKnew coalition and the Center for Climate Integrity spark a national question and countless investigations and lawsuits about who should pay for climate change: taxpayers or the corporate climate polluters who caused the catastrophe?
Protecting the Right to Protest
STOPPING SLAPP. DEFENDING DISSENT.
We worked with a coalition of leading organizations from many movements to fight the threat posed by SLAPP suits to advocates and nonprofits with messaging, media, and actions.
Outsmarting Big Tobacco
#TheyLieWeDie. We worked with public health advocates in the Philippines, Indonesia and India to develop and implement a social media strategy to take on Big Tobacco.
WILDLIFE CONSERVATION SOCIETY
We are in awe of elephants and are sickened that 96 are killed every day. We're working online and with partners to pressure international leaders to end elephant poaching. President Obama and Secretary Clinton have already joined the fight.
Defending LGBTQ Rights
GAY & LESBIAN ADVOCATES & DEFENDERS (GLAD)
We helped shape GLAD’s messaging and digital strategy to defend their gains and keep making progress as the Trump Administration threatens LGBTQ rights.
Hard to believe, but it’s been 10 years since NYC's smoke-free workplace law took effect with our help. M+R is proud to still play a role passing 2 new landmark laws in NY in 2013!
For 11 years (11! We know!) M+R has helped Oxfam America grow an integrated and inspiring online fundraising and advocacy program that has raised $81 million in our first 10 years together. They're amazing. We're proud.
Standing with Working Families
CENTER ON BUDGET & POLICY PRIORITIES
We developed messaging guidance to make the Center on Budget & Policy Priorities’ policy goal for working family tax credits become permanent law.
Making the Case for Clean Air
AMERICAN LUNG ASSOCIATION
For nearly a decade, we have raised the voices of the American Lung Association (ALA) experts and families in the media to strengthen and protect the Clean Air Act.
Protecting National Monuments
Elevating voices to speak up for national monuments in the Trump presidency.
SOS Children's Villages
SOS CHILDREN'S VILLAGES
We partnered with SOS Children's Voices and Buzzfeed to share the special and important story of one of the torch carriers for the Rio Olympics.
Assessing Press Hits
SIERRA CLUB + OXFAM AMERICA
How does your organization compare to your peers? Which messages are (or aren’t) sticking in the press? And which types of media and reporters should you be paying more attention to for your cause?
GAY & LESBIAN ADVOCATES & DEFENDERS (GLAD)
GLAD has led the fight for the rights of LGBT and HIV+ people in America since the 1970s. We've helped them win in the press, on social media, and even on the SCOTUS steps.
Animals on the Internet
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS
Since 2013, we're proud to have helped PETA use online search ads and retargeting to raise more money and protect more animals in the real world.
UNION OF CONCERNED SCIENTISTS
UCS already had super-strong fundraising metrics. Instead of resting on their laurels, UCS asked us an ambitious question: "How can we do better? Much better?"
Putting PR in Protests
Taking over the National Mall isn't cool, you know what's cool? Getting every major TV network in America talking about how you're taking over the National Mall to reject the Keystone XL pipeline.
THE WITH SYRIA COALITION
Using satellite images of a darkening Syria, we helped a coalition turn the global media's attention (NYT, PBS, NPR, Buzzfeed, Reuters) back to the plight of civilians whose stories were fading into obscurity.
Stopping a Killer
Everyone knows Alzheimer’s sucks but not enough was being done to stop it. 70,000 Facebook supporters and 100s of client media hits later, the U.S. has a presidentially signed plan to stop the disease.
We Stand With Planned
When a bunch of mostly men in Congress thought they knew what was best for women's health, we used online actions, emails, social media, mobile tactics and even a big pink bus to smack them back to reality.
Kiobel vs Shell
The Supremes voted against us 9-0. But we won big in the court of public opinion by sparking a convo about corporate human rights abuse with NYT, WSJ, and USA Today opinions all on the same day.
Power to the People
STAND WITH MONTANANS
We put boots on the ground to stop dark money flooding Montana’s elections. The campaign was featured on PBS and in the New York Times. With an amazing 75% of the vote, Montana voters made it official: Corporations are not people in Montana.
Global Day for Darfur
40+ rallies in one day. Crazy good media coverage. All for one urgent reason: Stopping genocide in Darfur.