Insights for nonprofits

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Benchmarks Team | April 22, 2026

The 2026 M+R Benchmarks Study has arrived

All the data and analysis, hot off the presses

  • Analytics & Optimization
  • Creative & Brand
  • Multichannel Fundraising
  • Advertising
  • Benchmarks
  • Creative and Design
  • Email
  • Influencers
  • SMS and Text Messaging
  • Social Media
  • Testing and Optimization
Benchmarks Team Apr 2026
Need a boost? Check out the Benchmarks webinar recording

MUST SEE: Benchmarks Webinar

  • Benchmarks
Miranda Carter + Matt Lurrie Apr 2026
New research: Donors want to see nonprofits speak out for free and fair elections

Your donors want you to speak out to protect democracy and get involved in nonpartisan voter education. We know, because we asked them.

  • Audience & Message Research
  • Advocacy Campaign Strategy
  • Message Research & Development
Gwen Emmons + Kyle Graham Apr 2026
No more cookie cutters: Unlocking the power of custom audio ads

How to go all in on custom audio ads AND get them approved!

  • Advertising
  • Brand Awareness
  • Creative and Design
  • Multichannel Fundraising
M+R Apr 2026
Find us at conferences in April, May, and June

M+R is headed to a bunch more conferences this spring and summer. How about you?

  • Benchmarks
Benchmarks Team Apr 2026
Benchmarks is almost here

Mark your calendars for April 22!

  • Multichannel Fundraising
  • Advertising
  • Analytics
  • Benchmarks
  • Creative and Design
  • Email
  • Social Media
Jonathan Benton + Marc Ruben + Theresa Bugeaud Mar 2026
What AI “saw” in 3.8 billion nonprofit emails

BENCHMARKS SPECIAL: We used AI to analyze 3.8 billion nonprofit emails. Here’s what we found.

  • Email & SMS
  • Analytics
  • Email
Jonathan Benton Mar 2026
Scout Quest: Sign up before March 20! If you manage email, text messaging, digital ads, or even mail programs — this is for you! (webinar recap)

4 takeaways from our Scout Quest webinar

  • Analytics & Optimization
  • Multichannel Fundraising
  • Advertising
  • Email
  • Scout Quest Data Co-op
  • SMS and Text Messaging
Jonathan Benton Feb 2026
Reminder: Scout Quest webinar is March 4

Have you registered?
Jonathan Benton Feb 2026
Webinar on March 4th: Huge update for the Scout Quest Data Co-op if you care about email, advertising, or texting

But if your organization has a texting program, you NEED to hear about this!

  • Analytics & Optimization
  • Advertising
  • Email
  • Multichannel Fundraising
  • SMS and Text Messaging
M+R Feb 2026
So. Many. Conferences.

M+R is headed to a bunch of conferences this spring. How about you?
Case Study | Put Families First
Put Families First
  • Creative & Brand
  • Civil and Human Rights and Welfare
  • Advertising
  • Advocacy Campaign Strategy
  • Brand Development
  • Creative and Design
  • Influencers
  • Issue awareness
  • Legislative Advocacy / Government Affairs
  • Message Research & Development
  • Website Design & Development
Jonathan Benton + Kristen Witkin + Diego Ruiz + Marc Ruben Feb 2026
The impact of AI search during end of year (the news isn’t good)

There was one EOY campaign trend that wasn’t quite so sunny: website fundraising.
Will Valverde Feb 2026
What Bill Murray can teach you about email marketing

Neverending lessons from Groundhog Day.
Nick Blake + Liz Ertner Jan 2026
A little bit of sunshine? We’ll take it!

Year-end fundraising is just like that — a little bit of sunshine in the darkness.

  • Multichannel Fundraising
  • Advertising
  • Creative and Design
  • Email
  • Web & Email Optimization
Johanna Levy Dec 2025
Breaking Down Giving Tuesday

A round up of our results, strategies and creative from Giving Tuesday 2025

  • Multichannel Fundraising
  • Advertising
  • Creative and Design
  • Email
  • Influencers
  • SMS and Text Messaging
M+R Dec 2025
A few words about the holidays

www.mrss.com/happyholidays2025/

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