Insights for nonprofits

We're wild about learning and sharing what we've learned

Viewing
Jonathan Benton + Marc Ruben + Theresa Bugeaud | March 31, 2026

What AI “saw” in 3.8 billion nonprofit emails

BENCHMARKS SPECIAL: We used AI to analyze 3.8 billion nonprofit emails. Here’s what we found.

  • Email & SMS
  • Analytics
  • Email
Jonathan Benton Mar 2026
Scout Quest: Sign up before March 20! If you manage email, text messaging, digital ads, or even mail programs — this is for you! (webinar recap)

4 takeaways from our Scout Quest webinar

  • Analytics & Optimization
  • Multichannel Fundraising
  • Advertising
  • Email
  • Scout Quest Data Co-op
  • SMS and Text Messaging
Jonathan Benton Feb 2026
Reminder: Scout Quest webinar is March 4

Have you registered?
Jonathan Benton Feb 2026
Webinar on March 4th: Huge update for the Scout Quest Data Co-op if you care about email, advertising, or texting

But if your organization has a texting program, you NEED to hear about this!

  • Analytics & Optimization
  • Advertising
  • Email
  • Multichannel Fundraising
  • SMS and Text Messaging
M+R Feb 2026
So. Many. Conferences.

M+R is headed to a bunch of conferences this spring. How about you?
Case Study | Put Families First
Put Families First
  • Creative & Brand
  • Civil and Human Rights and Welfare
  • Advertising
  • Advocacy Campaign Strategy
  • Brand Development
  • Creative and Design
  • Influencers
  • Issue awareness
  • Legislative Advocacy / Government Affairs
  • Message Research & Development
  • Website Design & Development
Jonathan Benton + Kristen Witkin + Diego Ruiz + Marc Ruben Feb 2026
The impact of AI search during end of year (the news isn’t good)

There was one EOY campaign trend that wasn’t quite so sunny: website fundraising.
Will Valverde Feb 2026
What Bill Murray can teach you about email marketing

Neverending lessons from Groundhog Day.
Nick Blake + Liz Ertner Jan 2026
A little bit of sunshine? We’ll take it!

Year-end fundraising is just like that — a little bit of sunshine in the darkness.

  • Multichannel Fundraising
  • Advertising
  • Creative and Design
  • Email
  • Web & Email Optimization
Johanna Levy Dec 2025
Breaking Down Giving Tuesday

A round up of our results, strategies and creative from Giving Tuesday 2025

  • Multichannel Fundraising
  • Advertising
  • Creative and Design
  • Email
  • Influencers
  • SMS and Text Messaging
M+R Dec 2025
A few words about the holidays

www.mrss.com/happyholidays2025/
Benchmarks Team Nov 2025
December 4 deadline for Benchmarks!

Please join us for Benchmarks 2026!

  • Analytics & Optimization
  • Benchmarks
Diego Ruiz + Marc Ruben + Jonathan Benton Nov 2025
Searches up, traffic down: How the AI search cliff impacted 17 nonprofits

How AI-based search is tanking traffic + what nonprofits can do about it.

  • Analytics & Optimization
  • Testing and Optimization
  • Web & Email Optimization
Case Study | GLBTQ+ Legal Advocates and Defenders (GLAD Law)
Elevating Brand and Messaging with GLAD Law
  • Strategic Communications
  • Civil and Human Rights and Welfare
  • Advertising
  • Brand Awareness
  • Brand Development
  • Message Research & Development
  • PR & Media Relations
  • Social Media
  • Strategic Communications
Benchmarks Team Oct 2025
Benchmarks 2026 sign-ups are live!

Let us know you're interested!

  • Analytics & Optimization
  • Benchmarks
Kristen Witkin Oct 2025
Four Scary Predictions for Digital Advertising in 2026

Let’s dive into our predictions for the four most “frightening” changes we think non-profits will face in digital ads by this time next year.  

  • Advertising
  • Multichannel Fundraising
Anne Thompson + Marium Navid Oct 2025
How To Engage Podcasts: 8 Lessons Advocates can take from Zohran Mamdani’s Podcast Blitz

Podcast listening is at record highs, with roughly 1 in 3 Americans listening to at least one show a week.

  • Strategic Communications
  • Supporter Mobilization
  • Advocacy Campaign Strategy
  • PR & Media Relations
  • Social Media
  • Strategic Communications

Get M+R's advice for nonprofits in your inbox.

Thanks for signing up!