Insights for nonprofits

We're wild about learning and sharing what we've learned

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Anne Paschkopić | September 10, 2025

A first-timer’s guide to CRM migration

5 tips for getting it (mostly) right the first time

  • Email & SMS
  • Multichannel Fundraising
  • Advertising
  • Email
Margaret Webster Sep 2025
5 Ways Food Banks and Others Can Build Their Programs to Meet the Hunger Crisis

There’s no denying it: food banks need more support than ever.  Food banks were already seeing record numbers of people needing help with food, and now, with the Reconciliation Bill 🤮 signed into law, we know even more people will be turning to their local food bank as critical anti-hunger programs are slashed. In M+R’s […]
Laura Klavon Sep 2025
Creating the Creative: Benchmarks

Creative lessons from a decade of Benchmarking

  • Creative & Brand
  • Benchmarks
  • Creative and Design
Nick Blake Aug 2025
The Trump administration is trying to suppress public input. What should advocacy organizations do?

The Trump administration suddenly ended support for accepting public comments on proposed regulatory changes via the federal government's API. 

  • Advocacy Strategy & Campaigns
  • Supporter Mobilization
  • Advocacy Campaign Strategy
M+R Aug 2025
ICYMI: Scout Quest Fall Cohort Webinar

Webinar recording + all the key dates for signing up

  • Analytics & Optimization
  • Scout Quest Data Co-op
M+R Aug 2025
Webinar in one week — Scout Quest!

Register for our webinar to get the latest on how groups have been using Scout Quest co-op data (including amazing performance data!).
M+R Aug 2025
Want Scout Quest data for EOY? 

Sign up by September 5 or join our webinar to learn more!

  • Analytics & Optimization
  • Scout Quest Data Co-op
Matt Derby Jul 2025
The Silicon Valley Power Couple Nobody Asked For: Instagram and Google are now a *thing*

Instagram and Google have both swiped right

  • Advertising
  • Social & Influencers
  • Social Media
M+R Jul 2025
Summer in the cities

Hot stuff: M+R is headed to National Harbor, Maryland for the Bridge Conference and New Orleans for Netroots Nation. Come sweat it out with us and a whole lot of other kick-ass do-gooders.

  • Email & SMS
  • Multichannel Fundraising
  • Social & Influencers
  • Advocacy Campaign Strategy
  • PR & Media Relations
Niecy Riley Jun 2025
We’re Still Learning and We’re Still Showing Up

Equity and belonging aren't destinations. They’re evolving, ongoing practices.
Andrew Uhring Jun 2025
Apple’s iOS 26??? Digital Outreach just got a HUGE wake-up call

Apple just announced their “broadest design update ever”. What does that mean for nonprofits?

  • Advocacy Strategy & Campaigns
  • Analytics & Optimization
  • Email & SMS
  • Advocacy Campaign Strategy
  • Email
M+R Jun 2025
ICYMI: Email Deliverability: Have the Rules Changed? WEBINAR RECORDING

It is a truth universally acknowledged, that a marketer in possession of a good email program, must be in want of deliverability advice.

  • Email & SMS
  • Email
Case Study | National Education Association
Building Brand and Issue Awareness with The National Education Association (NEA)
  • Advertising
  • Advocacy Strategy & Campaigns
  • Education
  • Brand Awareness
  • Creative and Design
  • Influencers
  • Integrated Advocacy Campaigns
  • Issue awareness
  • Message Research & Development
  • Testing and Optimization
  • Web & Email Optimization
Case Study | Golden State Opportunity Foundation
Golden State Opportunity CalEITC Awareness Ads
  • Advertising
  • Hunger/Poverty
  • Audience Insights
  • Creative and Design
  • Influencers
  • Issue awareness
  • Message Research & Development
M+R Jun 2025
WEBINAR: Email Deliverability: Have the Rules Changed?

It is a truth universally acknowledged, that a marketer in possession of a good email program, must be in want of deliverability advice.

  • Email & SMS
  • Email
Sarah Coughlon May 2025
I Have a Lot of Thoughts and Feelings About This Year’s Advertising Benchmarks Data, and Now I’m Going to Tell You All of Them

This is going to be a long post, but here are the highlights.

  • Advertising
  • Multichannel Fundraising
  • Social & Influencers
  • Benchmarks
  • Social Media
Sarah Coughlon Apr 2025
Got Googley Eyes About The Future Of Online Ads? Honestly, Same

Just this month, there have been two bombshell stories about ad giant / everything company Google.

  • Advertising
  • Multichannel Fundraising

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