This is one of the many tools you can find in the M+R Toolshed. Head on over there to see what other resources we have for nonprofit communications and marketing professionals!

Bad pitches to reporters are easy. That’s why the inboxes of our reporter friends are overflowing with emails from PR people that are too long, irrelevant and boring.

M+R’s media team created a new tool for nonprofit PR officers that makes writing good pitches even easier — and way more powerful — than writing bad pitches. Here’s how to use it.

First: Find the M+R Fast Pitch Tool in our online toolshed along with about 10 other free online tools we made to help nonprofit communicators and fundraisers.

Second: Answer 6 short questions in the online form the next time you have a topic you want to pitch a reporter.

Third: Click “Make My Pitch” and your formatted pitch will appear, ready for you to copy/paste into your email to send a reporter. The tool will also warn you if your pitch is too long.

Home: Get even more advice about pitching reporters in our companion blog post: Four tips from a former journalist to use the next time you email a reporter.