Listen, 90s hitz are full of subliminal messages about social media strategy. And they got lodged in our brains longer than the Mmm Bop chorus.
So turn up your social media strategy with these four [frosted] tips:
1) Use Facebook to reach everyboooooody (yeahhhh), and Twitter to develop stronger, 1-1 relationships.
Facebook is the Thanksgiving dinner table of the internet. Everyone’s there, even the teens who’d rather not be, and the weirdo aunts we’d rather weren’t invited — according to Pew, 71% of internet users are on Facebook. When you want to reach a lot of folks with your message, Facebook is your jam.
Twitter is more like the outdoor lunchroom in Clueless: there are tons of different communities and pockets of people with niche interests, so target your content accordingly. Our favorite table? The kids who write for the school paper. Journalists love Twitter and we use it to build relationships with them and track timely conversations about our subject matter.
2) It’s your life. And your Facebook page. Be yourself.
Okay, this song technically came out in 2000, but who will begrudge us some Bon Jovi?
Facebook was made for real people. (Well actually it was made for snobby Ivy League students to anonymously judge each other’s physical appearance. Bygones.)
What does that mean? Don’t be a robot! Type like you speak. After you’ve written content for social media, try reading it out loud. Does it sound like you? How can you make it more conversational? You’re a human in real life. Be one on the internet too.
But wait! What about Twitter, you ask? It’s good to be authentic on there, too, but the thing is, your feed is moving too quickly for your followers to care that much. You have a character limit and readers will spend 5 seconds or less looking at your tweet. So the most important thing to remember when tuning your Twitter tone is to choose your words carefully. Do you need that adjective? Do you need that parentheses? (Maybe.) Do u need that “you”?
3) Post at least once a day on both networks.
On Facebook, one sweet post a day is a good standard. Don’t post more than every 3 hours or you’ll risk cannibalizing your own posts. Facebook’s algorithm doesn’t reward hyper-frequent posting. It’ll clutter newsfeeds and tire out your fans.
Twitter is not Facebook (no matter how hard they may irritatingly try to imitate it). It’s hard to overdose on tweets. As long as you don’t post more than every 15 minutes (unless you’re live-tweeting an event) then you’re good.
4) Tweeters of the world! Spice up your content.
Your nonprofit social media posts can be about events you’re hosting and programs you’re running. But some of the best performing posts and tweets we’ve seen by the organizations we work with are current news stories on their issue du jour.
People want variety when they’re scrolling through Facebook and Twitter. So don’t say the same thing over & over. Don’t say the same thing over & over. Seriously. Seriously. It wears out your fans. It wears out your fans.
And if you ever believe your work is done, then just start back at one:
Also! Don’t forget to keep your skills in funky fresh shape and grow your followers by doing these 9 daily exercises.