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This spring, we’re cooking up some exciting new updates for Scout Quest — M+R’s data co-op — and I hope you’ll join me at an upcoming webinar on Thursday, March 7 from 4–5pm ET to learn about those updates.

But let’s back up for a sec — what is Scout Quest? It’s a different kind of data co-op!

Participating organizations share their supporter email, action, donation, deliverability, engagement, and fundraising behavior. In return, they receive volumes of rich, useful data about their supporters to help in targeting, re-engagement, advertising, and more.

But it’s not what participants share that makes M+R’s co-op different. It’s what we don’t ask them to share: supporters’ privacy.

Scout Quest doesn’t ask you to give your donor or activist names or contact information to anyone. Behavioral data on how your supporters are interacting with other organizations — email and donation patterns — are powerful without sacrificing your supporters’ privacy and trust. 

We’ve had dozens of participants over the past couple years, and we’ve shared some of their results here and here and… well, all over our blog, really. 

I’m thrilled about some new features we’re rolling out this spring, and they all kick off with our webinar on March 7. I’ll be co-presenting with my M+R colleague Sarah Coughlon, as well as Gabby Green of Humane Society of the United States (HSUS), who will share how HSUS used data from Scout Quest to give their email list a major boost ahead of Giving Tuesday last year. 

We’re ALSO going to reveal new details about how we’ll be expanding Scout Quest to cover direct mail data  as well as an all new way Scout Quest can be used to massively expand your advertising reach. 🎉

Already participated in Scout Quest? Never heard of us before? All are welcome! Sign up for the webinar today!

WEBINAR: March 7 at 4–5pm ET/1–2pm PT

DESCRIPTION: Learn how organizations are reaching, reactivating, and rejuvenating donors and prospects who might otherwise slip through the cracks with Scout Quest. Also learn about some of Scout Quest’s brand new features!

SPEAKERS: Gabby Green (Humane Society of the United States), Jonathan Benton (M+R), and Sarah Coughlon (M+R)

We hope you’ll come and find out what’s new with Scout Quest and how your organization can get involved! 

Or — if you already know you want to participate, just jump ahead! We’re currently accepting participants for the spring, so just reach out on our sign-up form on the Scout Quest website. The deadline to join our spring registration is March 22! 


Jonathan is a Senior Vice President at M+R. He helps lead the development of our data co-op (hey, that’s Scout Quest! The thing you’re reading about right now!) — as well as our reporting platforms (Scout Reports!), and our annual Benchmarks study. Jonathan also works closely on fundraising strategy for some of M+R’s longest-running clients. You can reach Jonathan at