By Jonathan Benton Join us on March 4 at 12pm ET/9am PST for a huge update on M+R’s data co-op, Scout Quest!
First off, what’s Scout Quest? It’s a different kind of data co-op! Unlike many other co-ops, participating in Scout Quest doesn’t require that you give up your supporters to other groups.
Participating organizations instead share performance information: email activity, action, donation, deliverability, engagement, and fundraising behavior. In return, you get volumes of rich, useful data about your supporters to help in targeting, re-engagement, advertising, and more.
The results speak for themselves. We’ve already shared results on email reactivation efforts, advertising campaigns, mid-level donor recruitment, and more.
But this part is new: This spring, we’re rolling out new channel targeting to be able to identify which of your supporters donates in response to EMAIL, TEXT MESSAGES, and ADVERTISING campaigns for other groups in addition to existing targeting options we’ve provided on who makes online donations, mail donations, large donations, and recurring donations.
If you participate, you’ll know EXACTLY who on your file should be targeted in your next campaign and on what channel. And we’re going to use that data to build even more powerful advertising options for co-op participants.
We’re also rolling out ANOTHER major new feature for groups with TEXTING PROGRAMS. Here’s the scoop:
Last year, Ellen Pascale (the director of Humane World for Animal’s Mobile Marketing program) came to us with a specific challenge: how can we use Scout Quest data to help expand targeting for her text messaging list? We have a proven track record of driving huge ROIs for email programs. Why not texting?
We won’t spoil the whole thing, but we worked with her to create a special targeting select for just this purpose. She’s going to join us on the March 4 webinar (RSVP HERE!) to share more about exactly what she did, and we’re going to unveil some awesome new texting options for you, too.
So… if you’ve EVER participated in Scout Quest, you’re going to want to hear what she has to say.
But also, if you’ve never heard of us before — there’s never been a better time to get an introduction! Sign up for the webinar today!
WEBINAR: March 4 at 12pm ET/9am PST
DESCRIPTION: Learn how organizations are reaching, reactivating, and rejuvenating donors and prospects who might otherwise slip through the cracks with Scout Quest. Also learn about some of Scout Quest’s brand-new features!
SPEAKERS: Ellen Pascale (Humane World for Animals), Jonathan Benton (M+R), and Lia Mancuso (M+R)
Or — if you already know you want to participate, just jump ahead! We’re currently accepting participants for the spring, so just reach out on our sign-up form on the Scout Quest website.
Heading to NTC in March? Make sure to drop by Lia Mancuso’s session: M+R’s Scout Quest: Unearthing Your Data’s Hidden Gems!