Integrated Advocacy

The brains—and brawn—to win the day.

We’ve been at the forefront of some of the country’s most powerful movements since M+R was founded more than 25 years ago — the decades-long struggle against Big Tobacco, the Save Darfur campaign, the rapid advances in LGBT equality, the public outcry over Keystone XL, the nationwide sea change on juvenile justice policy, the fight for the Affordable Care Act, and the defense of Planned Parenthood. By bringing together our expertise in campaign planning + messaging + grassroots organizing + press + social media + ads + digital, we carefully leverage the right constituencies, move issues to the forefront, and keep them there until we win.

96 Elephants


We are in awe of elephants and are sickened that 96 are killed every day. We're working online and with partners to pressure international leaders to end elephant poaching. President Obama and Secretary Clinton have already joined the fight.

Growing Support


For 11 years (11! We know!) M+R has helped Oxfam America grow an integrated and inspiring online fundraising and advocacy program that has raised $81 million in our first 10 years together. They're amazing. We're proud.

We Stand With Planned


When a bunch of mostly men in Congress thought they knew what was best for women's health, we used online actions, emails, social media, mobile tactics and even a big pink bus to smack them back to reality.

Power to the People


We put boots on the ground to stop dark money flooding Montana’s elections. The campaign was featured on PBS and in the New York Times. With an amazing 75% of the vote, Montana voters made it official: Corporations are not people in Montana.

Online Fundraising + Advocacy

We pioneered the field of online engagement and are still leading the way.

Media Relations

We make news that makes a difference for nonprofits of all sizes. Our press results pressure leaders + build reputations.

Social Media

We grow communities, engage influencers, create content + analyze results on social channels.

Digital Advertising

We build + run search, social, display, and other channels seamlessly integrated into our clients' fundraising, advocacy, and electoral programs to identify, engage, and convert supporters.

M+R Win: Integrated Advocacy Campaigns

We bring all hands on deck when a campaign needs planning + messaging + press + social media + ads. We see across movements and bring partners into alignment. WE PLAY TO WIN.

Analytics + Optimization

We study our clients’ online data + suggest ways they could raise more money + make more impact.

Messaging + Identity

We use formal research + our own creativity to develop message guides, campaign names + identities.