Messaging + Identity

Change begins with a message.

We help our clients like Feeding America, Sierra Club and the Center on Budget & Policy Priorities simplify, communicate, and amplify complex messages. To land on the winning message, we use a variety of methods – reviewing existing message research; conducting our own message tests with in-depth interviews or online surveys; using Facebook ads to find out which messages the public actually engages with the most; and working with traditional research partners to conduct polling and online or offline focus groups. The message guides we create are then delivered in press statements, social media posts, and meetings with lawmakers.

We also create campaign names, taglines, identities, and websites. We know what makes a great brand – but we also know that even the best brand will gather dust on the shelf without smart marketing strategies designed to reach and move audiences. So our designers produce powerful graphics that always reflect the latest best practices in user experience and we often help our clients carry out the marketing for the brands we create.

Equality Pride


GLAD has led the fight for the rights of LGBT and HIV+ people in America since the 1970s. We've helped them win in the press, on social media, and even on the SCOTUS steps.

Assessing Press Hits


How does your organization compare to your peers? Which messages are (or aren’t) sticking in the press? And which types of media and reporters should you be paying more attention to for your cause?

96 Elephants


We are in awe of elephants and are sickened that 96 are killed every day. We're working online and with partners to pressure international leaders to end elephant poaching. President Obama and Secretary Clinton have already joined the fight.

Online Fundraising + Advocacy

We pioneered the field of online engagement and are still leading the way.

Media Relations

We make news that makes a difference for nonprofits of all sizes. Our press results pressure leaders + build reputations.

Social Media

We grow communities, engage influencers, create content + analyze results on social channels.

Digital Advertising

We build + run search, social, display, and other channels seamlessly integrated into our clients' fundraising, advocacy, and electoral programs to identify, engage, and convert supporters.

M+R Win: Integrated Advocacy Campaigns

We bring all hands on deck when a campaign needs planning + messaging + press + social media + ads. We see across movements and bring partners into alignment. WE PLAY TO WIN.

Analytics + Optimization

We study our clients’ online data + suggest ways they could raise more money + make more impact.

Messaging + Identity

We use formal research + our own creativity to develop message guides, campaign names + identities.