Digital Advertising

Investing in growth and change.

Our ads team carries out digital ad strategies across advertising channels like programmatic display, search, Facebook and social media, video, connected TV and more. We do everything in the digital ad space—from helping large organizations manage million-dollar ad spends for donor recruitment, to crafting targeted advertising campaigns that leverage small budgets for maximum advocacy impact. 

Whether it’s persuading and turning out voters, finding reliable new donors, or driving grassroots pressure on lawmakers and other officials, we know how to make digital advertising a smart, cost-effective part of your strategy.

Winning the Midwest for SEIU


We used the SEIU’s core issues—including the fight to raise the minimum wage—as a jumping-off point to connect with potential voters, layering in additional creative concepts constantly to reflect what we were hearing on the ground and our own internal research.

We Stand With Planned


When a bunch of mostly men in Congress thought they knew what was best for women's health, we used online actions, emails, social media, mobile tactics and even a big pink bus to smack them back to reality.

Animals on the Internet


Since 2013, we're proud to have helped PETA use online search ads and retargeting to raise more money and protect more animals in the real world.

Online Fundraising + Advocacy

We pioneered the field of online engagement and are still leading the way.

Media Relations

We make news that makes a difference for nonprofits of all sizes. Our press results pressure leaders + build reputations.

Social Media

We grow communities, engage influencers, create content + analyze results on social channels.

Digital Advertising

We build + run search, social, display, and other channels seamlessly integrated into our clients' fundraising, advocacy, and electoral programs to identify, engage, and convert supporters.

M+R Win: Integrated Advocacy Campaigns

We bring all hands on deck when a campaign needs planning + messaging + press + social media + ads. We see across movements and bring partners into alignment. WE PLAY TO WIN.

Analytics + Optimization

We study our clients’ online data + suggest ways they could raise more money + make more impact.

Messaging + Identity

We use formal research + our own creativity to develop message guides, campaign names + identities.