Neverending lessons from Groundhog Day.
Lookalike modeling is a great way to find new donors for your cause… but if you’re only modeling off your typical donor, you’re missing out on potential hidden, non-traditional audiences.
In which we dig into allllll the details + data from 2019 year-end fundraising
Whether you shattered all expectations or struggled woefully to meet your EOY goals, you’re probably wondering, “how did everyone else do?” Here are some trends from our clients’ year-end giving season.
A quick round-up of some of our favorite tests from the past few months