How the IRC raised millions for humanitarian aid
We spotted a fresh opportunity in 2022 to revisit our digital marketing approach and increase donations for International Rescue Committee.
DO IT LIVE! (on Facebook)
Have you watched or participated in a Facebook Live event recently? Given that Facebook estimates that about 2 billion people have watched a Facebook Live broadcast since it launched 2 years ago, the answer is probably yes.
Lights, Camera, Action, Post: Using video to tell your story
To video or not to video? Now with a handy flowchart!
What to do when City Hall plans to cut your budget, or how a kinkajou grabbed the Mayor’s attention
Every year, the Bronx Zoo and New York Aquarium have to fight for city funding – but this year the stakes were especially high. Find out how our campaign helped save their funding!
Turning a state battle into a national victory
How do you build a groundswell of support for a state-specific issue where only the state’s residents can directly advocate with state legislators – and then how do you capitalize on your victory?