A good test is one of the most effective tools to learn what works; a bad test is one of the easiest ways to learn something that isn’t true. Sorting the good from the bad mostly comes down to consistently following some simple rules, and resisting the urge to take shortcuts.
ATTENTION: These contentions include dissension from retention conventions.
Our guide to getting the best from your tests!
A trio of testing tools to help you figure out if you are raising as much money and hell as you statistically can for your cause.
Like mid-80s Madonna, the best websites are constantly evolving — they are always making improvements to their design to increase their conversion rates. Are you optimizing your nonprofit’s website? Should you be?