Behold! The fundraising power of a little cultivation!
Working with our counterparts at UCS, here’s what we did to test the fundraising impact of a little cultivation.
6 tests to try this year-end season
A quick round-up of some of our favorite tests from the past few months
5 Testing Mistakes Everyone Makes Once (and How to Not Make Them Again)
A good test is one of the most effective tools to learn what works; a bad test is one of the easiest ways to learn something that isn’t true. Sorting the good from the bad mostly comes down to consistently following some simple rules, and resisting the urge to take shortcuts.
Paying attention to retention
ATTENTION: These contentions include dissension from retention conventions.
Testing, Testing, 123…
Our guide to getting the best from your tests!