The insider’s guide to website statistics—and how to find them in Google Analytics
For all the volatility and uncertainty in this moment, the latest edition of our annual Benchmarks Study identifies long-term trends that can ground our strategy and guide our decisions.
Lookalike modeling is a great way to find new donors for your cause… but if you’re only modeling off your typical donor, you’re missing out on potential hidden, non-traditional audiences.
Whether you shattered all expectations or struggled woefully to meet your EOY goals, you’re probably wondering, “how did everyone else do?” Here are some trends from our clients’ year-end giving season.
The deadline to participate in the 2020 Benchmarks is December 13!