How we make news to make the case for clean air
For nearly a decade, we have raised the voices of the American Lung Association (ALA) experts and families in the media to strengthen and protect the Clean Air Act.
Breaking (Into the) News
When the moment is right, and an outstanding piece like The New York Times Magazine’s “Losing Earth” drives widespread conversation on a key issue, reporters and NGOs have an opportunity to ride that wave of attention. Here are a few key tactics.
DO IT LIVE! (on Facebook)
Have you watched or participated in a Facebook Live event recently? Given that Facebook estimates that about 2 billion people have watched a Facebook Live broadcast since it launched 2 years ago, the answer is probably yes.
Amanda Palmer’s The Art of Asking: 7 Lessons for Nonprofits
Rocker Amanda Palmer teaches us digital nonprofit-y types a thing or two (or seven) about asking, fundraising, and gratitude.
Lights, Camera, Action, Post: Using video to tell your story
To video or not to video? Now with a handy flowchart!