Facebook rolled out new electoral and social issue ad policies. Here are some of the big changes to pay attention to.
So much of our work—and our world—has changed, so quickly. Here’s how we’re seeing the digital advertising landscape shift—and how you can adjust your strategy to meet this moment head on.
Lookalike modeling is a great way to find new donors for your cause… but if you’re only modeling off your typical donor, you’re missing out on potential hidden, non-traditional audiences.