Say you’re at a holiday party, and you meet someone who says, “So, you do online fundraising/marketing/advocacy/social media for nonprofits… I bet this must have been a pretty wild year, huh?”
And you PANIC. Because, sure, maybe you have some anecdotal evidence from your own organization’s results, but how do you really know what 2017 was like for nonprofits — your peers, your competitors, your whole world?
The only way to know for sure is to do what we do best: gather the data, crunch the numbers, tease out the trends, and then throw a great big party to celebrate everything we’ve learned.
We want you to join in, but you need to act quickly: sign up now to participate in the 2018 M+R Benchmarks Study. This isn’t a hard-and-fast commitment, but we like to hit the ground running in January, so let us know NOW if you’re interested in participating. We will reach out with more details on the whole process.
Every cause, every nonprofit, every digital program is unique — but when we take a step back and take a good hard look at the numbers, we can find insights and patterns that help us build stronger movements. That’s what Benchmarks is all about — a guide to what’s normal, what’s new, and what’s changing for nonprofits online.
Nonprofit participants like you are essential, and we are in particular need of partners in the Public Media, Cultural, Education, and Domestic Hunger/Poverty space. If that’s you (but really, no matter what your cause or issue), join in to help make sure we have the most comprehensive data set possible.
There would be a few hours of effort required on your part. We do our best to make this easy, outlining what data we need from you—mostly a couple of data exports and coding of your message data. And we take your data security extremely seriously, and will ensure that your organization’s data is confidential and not identifiable in the final study. Only you will know how your organization stacks up in the end!
Just think: next time you’re at a fancy-pants cocktail party and someone asks you about your work, you will be able to quote knowledgeably and in incredible detail from a vast array of facts covering email, web, social media, digital advertising, and more. You will be, undoubtedly, the life of every party.
Benchmarks is going to be great, and you don’t want to miss out. Sign up now to learn more about participating.