Note: This is an archived publication! Visit www.e-benchmarksstudy.com for the most recent versions of all our Benchmarks studies and Benchmarks Extras.
The release of M+R’s fifth annual eNonprofit Benchmarks Study analyzes data from a record number of groups – which means more numbers to crunch and more charts for you to geek out over.
(If you’re into that kind of thing. Which we are.)
With more than 40 nonprofits letting us analyze their data and online messaging, our findings are stronger than ever before.
If you’re ready for it, you can skip straight to the full report.
Or, here are some top highlights:
- The growth in online fundraising for most sectors remained slow, reflecting the slow economic recovery in 2010. In general, increases in the number of online gifts – up 7 percent year-over-year – drove what growth there was.
- The exception: The International sector, which saw an enormous 163 percent increase in dollars raised, largely due to 2010’s emergencies from Haiti to Pakistan.
- There’s still tremendous room to grow on Facebook and Twitter: On average, nonprofits had just 110 Facebook fan page users and 19 Twitter followers for every 1,000 email subscribers.
It’s not too late to join our webinar – happening from 2-3:30 pm this Tuesday, March 22nd – to discuss what this year’s findings mean for your organization: RSVP here