‘Length, schmength’ and other wisdoms from Madeline Stanionis

Guidestar recently published a Q&A with our Creative Director Madeline Stanionis about how to raise money with email. Check out her answers about how email is different from direct mail and how you can make your email program awesome.

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Email Writing: Top 5 Rookie Mistakes to Avoid

Writin’ ain’t easy. Learn from these top 5 rookie writer mistakes so you can write punchy, heartstring-tuggy, super-effective emails… like a boss.

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A few of our favorite things

Our most popular posts from 2012 range from big wins for our clients to mobile optimization. We’ve shared all of our favorite things from the past year… check them out!

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Top 10 Fun Flashbacks from 2012

From stopping SOPA to reviewing binders full of women to reading each and every one of the roughly eleventy zillion fundraising messages from the Obama campaign, there was a lot to love about 2012. Read on for a look back at the coolest, slickest, funnest, kickassingest projects M+R and Watershed worked on this year with our amazing clients…

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It’s the end of the year as we know it, and I feel fine

Year-end fundraising season is around the corner, but it’s not the end of the world! In fact, it’s the most wonderful time of the year to raise money for your cause! But it can be pretty stressful. If you want to have a stress-free end-of-year fundraising campaign, just take this advice from Heather Buchheim of Watershed Company.

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Storytelling webinar at 2 p.m. today!

Want to improve your nonprofit’s stories? Join our webinar today!

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Storytelling Webinar on February 8

Want to make your stories more compelling? Join us on February 8 at 2pm EST for a free 1.5 hour-long storytelling webinar with NTEN, Ad Council, and M+R’s Steve Daigneault and Sara Wolfson.

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How to make your Thanksgiving message meaningful

Thanksgiving emails can be a way to thank your supporters – but there are a lot of them. Here are some that stood out from the crowd this year & why they were effective.

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Writing for End of Year? Here’s one tip you should definitely use.

End-of-year fundraising can earn your organization a lot of revenue. Check out this email writing tip for the best way to appeal to your supporters.

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Why you should open with a ‘green monster’

Want proof that a story is a more powerful motivator than a shocking stat? Well, now we’ve got test results.

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