A good test is one of the most effective tools to learn what works; a bad test is one of the easiest ways to learn something that isn’t true. Sorting the good from the bad mostly comes down to consistently following some simple rules, and resisting the urge to take shortcuts.
Top social media takeaways—and new metrics!—from this year’s Benchmarks Study.
What this year’s Benchmarks teaches us about message volume and retention rates.
Explore the whole thing online: mrbenchmarks.com
A sneak peek at the big picture findings from the 2018 Benchmarks Study!