#TheyLieWeDie. We worked with public health advocates in the Philippines, Indonesia and India to develop and implement a social media strategy to take on Big Tobacco.
For nearly a decade, we have raised the voices of the American Lung Association (ALA) experts and families in the media to strengthen and protect the Clean Air Act.
When the moment is right, and an outstanding piece like The New York Times Magazine’s “Losing Earth” drives widespread conversation on a key issue, reporters and NGOs have an opportunity to ride that wave of attention. Here are a few key tactics.
Find up-to-date contact information for the op-ed and letters editors at the nation’s top media outlets.