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Are you gamifying your emails?

Are you gamifying your emails?

by Jessica Bosanko | Apr 21, 2011 | Blog Posts

Of this list of rewards, which do you think online donors want the most? Status, power, access, or stuff? The answer may surprise you.

April 19: Webinar on Multichannel Conversion Strategies

April 19: Webinar on Multichannel Conversion Strategies

by Jeff Regen | Apr 12, 2011 | Blog Posts

Interested in pursuing a multichannel communications and fundraising strategy? Join us on April 19 at 2pm for a webinar on multichannel conversion strategies. Sign up now to reserve your spot on the call!

Discounted memberships:  A short term gain with long term rewards

Discounted memberships: A short term gain with long term rewards

by Jessica Bosanko | Nov 4, 2010 | Blog Posts

Over a year ago, M+R released the results of a test in which we dropped the price of membership with a major nonprofit from $35 to $25 for a limited time for subscribers who had never become members.  We teamed up with two University of Maryland economists to roll out...
Lower your membership amount?  Think twice.

Lower your membership amount? Think twice.

by Andrew Stocking | May 19, 2009 | Blog Posts, Tools + Papers

With direct mail and other fundraising channels hitting the skids, nonprofits are looking to boost online revenue in any way they can – trying out new tactics to get that all-important first donation from non-members. This one might have crossed your mind: “What if we...

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