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Sacred Cow Tipping: When Best Practices Aren’t Best

Sacred Cow Tipping: When Best Practices Aren’t Best

by Jessica Bosanko | Jul 16, 2013 | Blog Posts

Rules are meant to be broken, and the sacred cows of online fundraising are ready to be tipped. Check out 3 examples of success that go against so-called best practices.

What to do when City Hall plans to cut your budget, or how a kinkajou grabbed the Mayor’s attention

What to do when City Hall plans to cut your budget, or how a kinkajou grabbed the Mayor’s attention

by Jessica Bosanko | Sep 2, 2011 | Blog Posts

Every year, the Bronx Zoo and New York Aquarium have to fight for city funding – but this year the stakes were especially high. Find out how our campaign helped save their funding!

How We Boosted Run for the Wild’s Fundraising by 85%!

How We Boosted Run for the Wild’s Fundraising by 85%!

by Jessica Bosanko | May 24, 2011 | Blog Posts

Want to know how M+R helped boost the Wildlife Conservation Society’s Run for the Wild fundraising by 85%? Check out this article to find out what made such a huge difference.

Are you gamifying your emails?

Are you gamifying your emails?

by Jessica Bosanko | Apr 21, 2011 | Blog Posts

Of this list of rewards, which do you think online donors want the most? Status, power, access, or stuff? The answer may surprise you.

Discounted memberships:  A short term gain with long term rewards

Discounted memberships: A short term gain with long term rewards

by Jessica Bosanko | Nov 4, 2010 | Blog Posts

Over a year ago, M+R released the results of a test in which we dropped the price of membership with a major nonprofit from $35 to $25 for a limited time for subscribers who had never become members.  We teamed up with two University of Maryland economists to roll out...
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