How did 2013’s biggest fundraising month compare to 2012’s? Here we tell you what we learned from the fundraising campaigns of some of the country’s top nonprofit organizations. BONUS: We give you a bunch of advice to last through next year-end!
Check out some of the nuggets of knowledge from “60 Tests in 60 Minutes” – a session presented at 2013 BBcon by M+R’s very own Sarah DiJulio and Planned Parenthood’s Stephanie Lauf.
Think you have all the answers? Below are 4 questions that were the inspiration for some really cool tests that we’ve helped execute with our clients. Head on over to our Facebook and Twitter pages and let us know what YOU think the answers are.
Rules are meant to be broken, and the sacred cows of online fundraising are ready to be tipped. Check out 3 examples of success that go against so-called best practices.
Once is never enough! In the grand tradition of “2 Fast 2 Furious” and “Dumb & Dumberer”, here’s the sequel to our original post about everyone’s favorite fundraising trend: the $5 ask. This time, we investigated the LONG TERM value of this tactic. Spoiler alert: the $5 ask still wins.