6 tests to try this year-end season
A quick round-up of some of our favorite tests from the past few months
Our extra special Benchmarks preview to answer burning questions
We asked, we surveyed, we analyzed—our early Benchmarks deep dive into what the data tells us about 2018 EOY giving.
2018 EOY Fundraising: The Good, the Bad, and the Meh
Our dive into 2018 Giving Tuesday and EOY digital fundraising data.
5 Testing Mistakes Everyone Makes Once (and How to Not Make Them Again)
A good test is one of the most effective tools to learn what works; a bad test is one of the easiest ways to learn something that isn’t true. Sorting the good from the bad mostly comes down to consistently following some simple rules, and resisting the urge to take shortcuts.
Everything in 2017 was terrible except December fundraising
Same as last year, but here’s to a different title next year.