A quick round-up of some of our favorite tests from the past few months
We asked, we surveyed, we analyzed—our early Benchmarks deep dive into what the data tells us about 2018 EOY giving.
Our dive into 2018 Giving Tuesday and EOY digital fundraising data.
A good test is one of the most effective tools to learn what works; a bad test is one of the easiest ways to learn something that isn’t true. Sorting the good from the bad mostly comes down to consistently following some simple rules, and resisting the urge to take shortcuts.
Same as last year, but here’s to a different title next year.