Top 5 Tips for Promoting Facebook Posts Like a Pro
Are you using Facebook promoted posts yet? Do you actually WANT people to see your content? Here are 5 tips to get you started.
Tanked! When your campaign fails & it’s a good thing
Failing sucks. But its is crucial if you want to get better at winning. Check out this post (and slides!) from Madeline Stanionis and Ben Simon of Greenpeace’s Mobilisation Lab.
‘Length, schmength’ and other wisdoms from Madeline Stanionis
Guidestar recently published a Q&A with our Creative Director Madeline Stanionis about how to raise money with email. Check out her answers about how email is different from direct mail and how you can make your email program awesome.
Sacred Cow Tipping: When Best Practices Aren’t Best
Rules are meant to be broken, and the sacred cows of online fundraising are ready to be tipped. Check out 3 examples of success that go against so-called best practices.
Adventures in Multichannel Marketing: What to try & what to skip
Multichannel is the hot new thing — but what is it, exactly? And can it really live up to the hype? Find out in our newest publication, “Adventures in Multichannel Marketing” — free to download!