What to do right now: Digital Ads
So much of our work—and our world—has changed, so quickly. Here’s how we’re seeing the digital advertising landscape shift—and how you can adjust your strategy to meet this moment head on.
Display ads are officially adulting. What now?
We look back at the internet’s first ever display ad and share our predictions for where they’re headed next.
Dogs, Donor Goals, and Deadlines: Ideas You Should Steal from 2020 Candidates’ Digital Ads
Ahhh, FEC deadlines. You call them federally-mandated requirements for candidates to disclose how much money they’ve raised. I call them quarterly exhibitions of the latest, greatest, and sometimes strangest in fundraising creative.
Creating Ads that WORK
We’ve created millions of digital ads for causes around the globe. Here’s what we’ve learned about creating effective ads that inspire people to take action for your organization.
Get Your Final Voter Contact Scripts to a Good Place
In a perfect world, we would’ve had our persuasion and GOTV scripts written and vetted weeks ago. But we don’t live in a perfect world. The news cycle’s been bananas, you’ve been hard at work fundraising and preparing your mailers and recruiting an army of volunteers, plus the third season of The Good Place just started, so things have been a little bit busy.