We’ve created millions of digital ads for causes around the globe. Here’s what we’ve learned about creating effective ads that inspire people to take action for your organization.
In a perfect world, we would’ve had our persuasion and GOTV scripts written and vetted weeks ago. But we don’t live in a perfect world. The news cycle’s been bananas, you’ve been hard at work fundraising and preparing your mailers and recruiting an army of volunteers, plus the third season of The Good Place just started, so things have been a little bit busy.
We joined forces with Indivisible and texted our way to victory in the PA-18 special election. Here’s what we learned about peer-to-peer texting.