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Our extra special Benchmarks preview to answer burning questions

Our extra special Benchmarks preview to answer burning questions

by Karen Hopper | Feb 28, 2019 | Blog Posts

We asked, we surveyed, we analyzed—our early Benchmarks deep dive into what the data tells us about 2018 EOY giving.

2018 EOY Fundraising: The Good, the Bad, and the Meh

2018 EOY Fundraising: The Good, the Bad, and the Meh

by Karen Hopper | Jan 29, 2019 | Blog Posts

Our dive into 2018 Giving Tuesday and EOY digital fundraising data.

5 Testing Mistakes Everyone Makes Once (and How to Not Make Them Again)

5 Testing Mistakes Everyone Makes Once (and How to Not Make Them Again)

by Karen Hopper | Jul 12, 2018 | Blog Posts

A good test is one of the most effective tools to learn what works; a bad test is one of the easiest ways to learn something that isn’t true. Sorting the good from the bad mostly comes down to consistently following some simple rules, and resisting the urge to take shortcuts.

Everything in 2017 was terrible except December fundraising

Everything in 2017 was terrible except December fundraising

by Karen Hopper | Jan 29, 2018 | Blog Posts

Same as last year, but here’s to a different title next year.

Testing, Testing, 123…

Testing, Testing, 123…

by Karen Hopper | Jan 4, 2018 | Blog Posts

Our guide to getting the best from your tests!

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