It’s official: The 2014 M+R Benchmarks Study hits the (digital) stands April 9. But for those of you who just can’t wait, M+R has got a little something to hold you over. Presenting…M+R Benchmarks 2014: The Trailer.
Think you have all the answers? Below are 4 questions that were the inspiration for some really cool tests that we’ve helped execute with our clients. Head on over to our Facebook and Twitter pages and let us know what YOU think the answers are.
Failing sucks. But its is crucial if you want to get better at winning. Check out this post (and slides!) from Madeline Stanionis and Ben Simon of Greenpeace’s Mobilisation Lab.
Rules are meant to be broken, and the sacred cows of online fundraising are ready to be tipped. Check out 3 examples of success that go against so-called best practices.
Multichannel is the hot new thing — but what is it, exactly? And can it really live up to the hype? Find out in our newest publication, “Adventures in Multichannel Marketing” — free to download!