Making news to make an impact.
Our Media Relations team only works with nonprofits, coalitions, and foundations that are committed to making the world a more just and sustainable place. We put forward personal stories, powerful studies, and expert voices in the news on a variety of causes we’re proud to support. Currently, our team is using the power of the press to:
- Protect our environment and address climate change
- Advance civil rights for all – including women, immigrants, LGBTQ people, and those in the criminal justice system
- Advocate for global human rights
- Hold corporations accountable for the influence they wield over our society
Getting an influential story in news outlets like NPR, La Opinion, CNN, Vox, or the Des Moines Register involves more than blasting a press release to a media list. That’s why our team of nearly 20 PR professionals across the country provides a mix of communications strategies and tools to advance an organization’s goals. We often combine forces with our digital colleagues to make sure a press strategy is working hand-in-hand with social media, digital organizing, and advertising. Our work includes:
- Media Outreach (from building and maintaining press relationships, to content development, to pitching)
- Strategic Planning
- Media Assessments
- Expert Positioning
- Message Development
- Story Collection
- Media Training
- Non-English Language Media Outreach
- Coalition Communications
- Stakeholder & Partner Engagement
Since 2015, we’ve been measuring the impact of media hits for nonprofits in our annual M+R Mediamarks Study. Check out our most recent Mediamarks.
SOS CHILDREN'S VILLAGES
We partnered with SOS Children's Voices and Buzzfeed to share the special and important story of one of the torch carriers for the Rio Olympics.
GAY & LESBIAN ADVOCATES & DEFENDERS (GLAD)
GLAD has led the fight for the rights of LGBT and HIV+ people in America since the 1970s. We've helped them win in the press, on social media, and even on the SCOTUS steps.
SIERRA CLUB + OXFAM AMERICA
How does your organization compare to your peers? Which messages are (or aren’t) sticking in the press? And which types of media and reporters should you be paying more attention to for your cause?
WILDLIFE CONSERVATION SOCIETY
We are in awe of elephants and are sickened that 96 are killed every day. We're working online and with partners to pressure international leaders to end elephant poaching. President Obama and Secretary Clinton have already joined the fight.
THE WITH SYRIA COALITION
Using satellite images of a darkening Syria, we helped a coalition turn the global media's attention (NYT, PBS, NPR, Buzzfeed, Reuters) back to the plight of civilians whose stories were fading into obscurity.
Taking over the National Mall isn't cool, you know what's cool? Getting every major TV network in America talking about how you're taking over the National Mall to reject the Keystone XL pipeline.
Everyone knows Alzheimer’s sucks but not enough was being done to stop it. 70,000 Facebook supporters and 100s of client media hits later, the U.S. has a presidentially signed plan to stop the disease.
40+ rallies in one day. Crazy good media coverage. All for one urgent reason: Stopping genocide in Darfur.
The Supremes voted against us 9-0. But we won big in the court of public opinion by sparking a convo about corporate human rights abuse with NYT, WSJ, and USA Today opinions all on the same day.
We build + run search, social, display, and other channels seamlessly integrated into our clients' fundraising, advocacy, and electoral programs to identify, engage, and convert supporters.