Media Relations

Making news to make an impact.

Our Media Relations team only works with nonprofits, coalitions, and foundations that are committed to making the world a more just and sustainable place. We put forward personal stories, powerful studies, and expert voices in the news on a variety of causes we’re proud to support. Currently, our team is using the power of the press to:

  • Protect our environment and address climate change
  • Advance civil rights for all – including women, immigrants, LGBTQ people, and those in the criminal justice system
  • Advocate for global human rights
  • Hold corporations accountable for the influence they wield over our society

Getting an influential story in news outlets like NPR, La Opinion, CNN, Vox, or the Des Moines Register involves more than blasting a press release to a media list. That’s why our team of nearly 20 PR professionals across the country provides a mix of communications strategies and tools to advance an organization’s goals. We often combine forces with our digital colleagues to make sure a press strategy is working hand-in-hand with social media, digital organizing, and advertising. Our work includes:

  • Media Outreach (from building and maintaining press relationships, to content development, to pitching)
  • Strategic Planning
  • Media Assessments
  • Expert Positioning
  • Message Development
  • Story Collection
  • Media Training
  • Non-English Language Media Outreach
  • Coalition Communications 
  • Stakeholder & Partner Engagement

Since 2015, we’ve been measuring the impact of media hits for nonprofits in our annual M+R Mediamarks Study. Check out our most recent Mediamarks.

SOS Children's Villages


We partnered with SOS Children's Voices and Buzzfeed to share the special and important story of one of the torch carriers for the Rio Olympics.

Protecting National Monuments

Elevating voices to speak up for national monuments in the Trump presidency.

Equality Pride


GLAD has led the fight for the rights of LGBT and HIV+ people in America since the 1970s. We've helped them win in the press, on social media, and even on the SCOTUS steps.

Assessing Press Hits


How does your organization compare to your peers? Which messages are (or aren’t) sticking in the press? And which types of media and reporters should you be paying more attention to for your cause?

96 Elephants


We are in awe of elephants and are sickened that 96 are killed every day. We're working online and with partners to pressure international leaders to end elephant poaching. President Obama and Secretary Clinton have already joined the fight.



Using satellite images of a darkening Syria, we helped a coalition turn the global media's attention (NYT, PBS, NPR, Buzzfeed, Reuters) back to the plight of civilians whose stories were fading into obscurity.

Putting PR in Protests


Taking over the National Mall isn't cool, you know what's cool? Getting every major TV network in America talking about how you're taking over the National Mall to reject the Keystone XL pipeline.

Stopping a Killer


Everyone knows Alzheimer’s sucks but not enough was being done to stop it. 70,000 Facebook supporters and 100s of client media hits later, the U.S. has a presidentially signed plan to stop the disease.

Global Day for Darfur


40+ rallies in one day. Crazy good media coverage. All for one urgent reason: Stopping genocide in Darfur.

Power to the People


We put boots on the ground to stop dark money flooding Montana’s elections. The campaign was featured on PBS and in the New York Times. With an amazing 75% of the vote, Montana voters made it official: Corporations are not people in Montana.

Kiobel vs Shell


The Supremes voted against us 9-0. But we won big in the court of public opinion by sparking a convo about corporate human rights abuse with NYT, WSJ, and USA Today opinions all on the same day.

Online Fundraising + Advocacy

We pioneered the field of online engagement and are still leading the way.

Media Relations

We make news that makes a difference for nonprofits of all sizes. Our press results pressure leaders + build reputations.

Social Media

We grow communities, engage influencers, create content + analyze results on social channels.

Digital Advertising

We build + run search, social, display, and other channels seamlessly integrated into our clients' fundraising, advocacy, and electoral programs to identify, engage, and convert supporters.

Campaign Evaluation + Strategy

We work with organizations + coalitions to assess big social change efforts.

Integrated Advocacy Campaigns

We bring all hands on deck when a campaign needs planning + messaging + press + social media + ads.

Analytics + Optimization

We study our clients’ online data + suggest ways they could raise more money + make more impact.

Messaging + Identity

We use formal research + our own creativity to develop message guides, campaign names + identities.